Mountain IDEAL Sustainable Destinations
Assessment and Planning Tools for Sustainable Resort, Rural, Recreation, and Gateway Communities
The Mountain IDEAL is formally recognized by the Global Sustainable Tourism Council (GSTC) as a sustainability standard and certification program. Mountain IDEAL provides a framework of sustainable tourism criteria and performance indicators that support any mountain destination in elevating its sustainability performance, stakeholder engagement, collaboration, and recognition as a global leader.
Vail Achieves Recertification under Mountain IDEAL Standard
Breckenridge Certified as a Sustainable Mountain Resort Destination
Mountain IDEAL Training Program
What is Mountain IDEAL?
The Mountain IDEAL includes criteria based on many other accepted principles and guidelines including those developed with input from the U.N. World Tourism Organization. The criteria within Mountain IDEAL provides a framework used for education and outreach, economic development, policy development, action planning, measurement, evaluation, and as a basis for destination-level certification by a qualified auditor.
How to Become Certified
To become a certified sustainable destination a mountain resort community must meet and maintain progress on over 40 sustainability criteria including: environmental stewardship, climate change adaptation, greenhouse gas reductions, cultural heritage protection, low impact transportation, waste reduction, public health and safety, workforce housing, sustainability education, and more.
The amount of time it takes a mountain resort community to attain certification varies based on the destination's scope, boundaries, prior work on sustainability, and engagement and collaboration of stakeholders.
What Does IDEAL Stand For?
Innovation—Try something new. Support innovative local businesses. Make a difference. Celebrate & create positive change.
Diversity—Protect mountain heritage & precious wildlife. Discover how people make the community unique. Embrace natural & cultural diversity.
Education—Elevate learning experiences about ecology, economy, & social equity. Learn with others. Educate the community along the journey to sustainability.
Authenticity—Develop & seek out meaningful authentic experiences. Celebrate the special character and history of the mountain community. Enhance well-being & foster new friendships.
Leadership—Empower the community, the destination management team, local businesses, and others. Do good together. Be leaders. Lend a hand.
Meet some of the program team members
Latest Sustainability Blog Posts
- Environmental, Social, Governance (ESG) Investing
Has the newest IPCC report had you considering your impact on the environment? Have you been thinking about justice, equity, diversity, and inclusion (JEDI) efforts? Perhaps you’re worried that you’ve invested in corporations that harm the environment, damage communities, or don’t have a diverse set of people and perspectives in... Read more - To Eat or Not To Eat Beef? That Is Not The Question.
“Book after book, article after article,” Nebraska cattle rancher and steakhouse owner Jim Jenkins has spent the last half-decade exploring criticisms of the beef industry. Most of us would look for claims that support the work we do, but Jenkins is engaged in the noble pursuit of understanding the other... Read more - Sustainable/ESG Investing Has the newest IPCC report had you considering your impact on the environment? Have you been thinking about justice, equity, diversity, and inclusion (JEDI) efforts? Perhaps you’re worried that you’ve invested in corporations that harm the environment, damage communities, or don’t have a diverse set of people and perspectives in... Read more
Upcoming Sustainability Events
